The holiday season became a little brighter as the Yogscast Jingle Jam raised over $3.5 million in its first week. The Jingle Jam is an annual fundraiser held by the online gaming streamers known as Yogscast in support of various charities, including the Mental Health Foundation, Save the Children and charity: water.
“Every Christmas people would offer to buy us presents and say thank you,” said Lewis Brindley, founding member of Yogscast. “The best way to thank us is to give a gift to someone less fortunate than us.”
The Jingle Jam had various successful milestones throughout the week as they live-streamed for the fundraiser, starting with reaching $2 million raised after two days, and $3 million raised soon after.
The @Yogscast Jingle Jam 2017 bundle just passed $3,000,000 raised for @SavetheChildren, @WHALES_org, @ILGAWORLD, @mentalhealth, @SpecialEffect, @thegrandappeal, @CR_UK, and more. Thank you! 💝https://t.co/RslNnyTUFn
— Humble Bundle (@humble) December 5, 2017
The fundraiser is done in collaboration with Humble Bundle, an online video game store that allows gamers to donate a portion of their purchases to a charity of their choice. The Yogscast Jingle Jam raises money by selling a bundle of games donated by various game developers, and 100 per cent of the proceeds go directly to the chosen charities. Popular games such as Rust and Garry’s Mod are included in the bundle, but new games are added to it every day until Christmas.